The report titled “Vietnam E-Learning Market Outlook to 2023 – Driven by Rising Adoption of Smartclasses, E-books in Schools and MOOCs and Smart Authoring Tools in Corporate Training and Test Preparation Segment” provides a comprehensive analysis on the E-Learning market of Vietnam. The report covers various aspects including Vietnam E-Learning market overview and genesis, Vietnam E-learning market value chain analysis, market size by revenue, market segmentation by content and technology services, by type of end users (schools, universities, corporate and others), by type of offerings (LMS, smart class, packaged content, smart authoring tool, digitized services), by the type of LMS (LMS Self Hosted and LMS Firm Hosted), by the smart class market (online live session and online class session), by the type of packaged content market in the B2B and B2C scenario (custom made courses and standard courses), by type of smart authoring tools market (content editing tools, simulation and gamification) and by the source of viewing content (mobile, PC browser, PC firm software) market ecosystem, heat map, trends and developments, issues and challenges, SWOT analysis, competitive landscape and government regulations. The report concludes with future market segmentations and analyst recommendations highlighting the major opportunities and cautions.
Vietnam E-Learning Market Overview and Genesis
The E-learning market in Vietnam grew at a positive double digit CAGR between 2013 and 2018. There has been an increase in the number of internet users over the years. The internet penetration rate has increased by 8.0% from 2017 to 2019. In 2017, the internet penetration rate of Vietnam was 53.0% which now accounts to 61.0% in the year 2019. The increase in the number of internet users in Vietnam indicates that more people has access to internet, hence, making learning through internet easier. With the emergence of ICT in Vietnam, the government took initiatives to promote Internet of Things, big data, 4G LTE, 5G and artificial intelligence in Vietnam. Along with the entry of 4G and 5G network, the total number of smartphone users was witnessed to increase thereby, improving the scope for E-learning within Vietnam.
Vietnam E-learning Market Segmentation
By Content and Technology Services: The E-learning market is dominated by the digital content revenue in the year 2018. The increase in the total number of students enrolling in high schools and the increase in working population in Vietnamare some of the major reasons for increase in demand of E-learning, while technology services accounted the remaining revenue share in the Vietnam E-Learning market during the year 2018.
By End User Type (K-12 / School, Universities, Corporates and Others): Business-to-consumer end users contributed highest share in terms of revenue in Vietnam E-learning market in 2018, since the people of Vietnam make use of E-learning for their individual purposes more often. Schools were followed by universities, corporate, vocational training programs and other end users such as home users thereby, collectively capturing the remaining revenue share in Vietnam E-learning market during the year 2018.
By Type of Offering (LMS and Packaged Content, Smart Class, Smart Authoring and Digitized Services): LMS and packaged content contribute the highest share in terms of revenue in Vietnam E-learning market in the year 2018. LMS is a necessity for viewing, tracking and scheduling the content and hence because of its significant importance LMS has one of the highest market shares in the market. Packaged content is an amalgam of content and technology altogether which is quite feasible as compared to buying content and technology separately. Therefore, packaged content also has the highest market share. Smart class, smart authoring and digitized services capture the remaining share of the market in 2018.
By the Type of LMS (Firm Hosted LMS and Self-Hosted LMS): Firm hosted LMS had the dominating share in the market as it allows the end user function hassle free and firm hosted LMS provides them additionally with back-end support. The remaining share is being captured by Self-hosted LMS in 2018.
By the Type of Smart Class (Online Class Session and Online Live Session): Online class session had the highest market share in the smart class market as online class session is instructor-led and people find it more helpful as it is assistive. Online live session captured the remaining market share of the smart class market in the year 2018.
By the Type of Packaged Content (B2B and B2C): In B2B scenario, customized content has the highest market share as all organizations have specific training objectives which cannot be captured in standard courses. In the B2C scenario, standard content has the highest market share because individual consumers cannot afford customized content as it is expensive.
By Smart Authoring Tool Market (Content Editing Tools, Gamification and Simulation): Content editing tools have the highest market share as it provides the end user the ease of viewing and using the content hence, decreasing the amount of dependence on the service provider. The remaining market share is being captured by gamification and simulation.
By Ways of Viewing Content (Mobile and PC Browser): Mobile and PC (Browser) captured the highest market share during 2018 because of the ease they provide for viewing content. PC (firm software) captured the remaining market share in 2018.
Comparative Landscape in the Vietnam E-Learning Market:-
Competition stage within the Vietnam E-Learning market was observed to be highly fragmented among several players within Vietnam’s E-learning space. Vietnam has few renowned companies which were able to establish their brand in the market. Companiesare launching gamification content for smart solutions to gain competitive edge. Some of the major players in the market are Topica Ed-tech group, Kyna, Hocmai, E-group and rest. These players compete in the E-Learning market on the basis of target audience, technological capability, distribution network, client acquisition / retention, fees and courses offered.
Vietnam E-Learning Market Future Outlook and Projections
Vietnam E-learning market in terms of revenue will increase at a double digit CAGR during the period of 5 years 2019–2023. The demand for content services is expected to dominate over technology services by the year ending 2023. The future will witness the involvement of foreign players which will enter the market through partnerships with the domestic players.
Key Segments Covered:-
By Type of Content and Technology
By Type of Offering
Smart Authoring Tool
By Type of LMS
By Smart Class Market
Online Class Session
Online Live Session
By Packaged Content Market
By Smart Authoring Tools Market
Content Editing Tools
By the Method of Viewing Content
PC (Firm Browser)
By Type of End Users
Others (Vocational Courses)
Time Period Captured in the Report:-
Historical Period– 2013-2018
Forecast Period– 2019-2023
Key Target Audience:-
Ed Tech Companies
Vocational Education Institutes
Test Prep Tutoring Companies
Topica Ed-Tech Group
Pharos Smart Education
Others (Rockit Online, Rabiti, Edubit, Dodaihoc, SchoolBus, Edumall)
Key Segments Covered in the Report:-
Vietnam E-Learning Market Overview and Genesis
Vietnam E-Learning Market Value Chain Analysis
Vietnam E-Learning Market Size by Revenue, 2013-2018
Vietnam E-Learning Market Segmentation, 2013-2018
Trends and Developments in Vietnam E-Learning Market
Issues and Challenges in Vietnam E-Learning Market
Regulatory Framework in Vietnam E-Learning Market
Decision Making Process in Vietnam E-Learning Market
SWOT Analysis for Vietnam E-learning Market
Comparative Landscape in the Vietnam E-Learning Market
Company Content and Technology Development Pricing in Vietnam E-Learning Market (Pro Seeds E-learning Solutions)
Vietnam E-learning Market Future Outlook and Projections 2018-2023E
Analyst Recommendations for Vietnam E-Learning Market
For more information on the research report, refer to below link:-
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Ankur Gupta, Head Marketing & Communications