Baby clothing refers to clothing which is designed for the kids belonging to the age group of 0-36 months. It is various types for instance suits, sweaters, pants, jackets and T-shirts, etc. The clothes are characterized in accordance with the age of the child such as infant wear includes clothing for infants less than 12 months of age, and toddler wear includes clothing for children aged between one and three years. Proper baby clothing is considered as the cultural & social practice among the parents in order to represent richness or difference in social classes.
According to study, “World Baby Clothing Market Research Report 2024(Covering North America, Europe, China, South East Asia, Japan and India)” the key companies operating in the world baby clothing market are Carters, JACADI, JoynCleon, Gymboree, GAP, Catimini, OKAIDI, Nike, BOBDOG, Mothercare, H&M, Nishimatsuya, Benetton, Marcy’s Sears Holdings, Oshkosh, Les Enphants, MIKI HOUSE, Adidas, Balabala, Esprit Holdings, Disney Consumer Products, Honghuanglan, Annil, Goodbaby, Dadida, Pepco, Gebitu, Paclantic, dd-cat, KARA BEAR, lionbrien. The key companies are developing their networks & opening additional shops in smaller towns, along with expanding sales in foreign markets.
Based on the type, baby clothing market is segmented into outerwear, innerwear, nightwear, socks and tights. Based on product or material type, market is segmented into cotton, linen, wool, silk and others. Cotton based baby clothing products are popular owing to the comfort. Silk-based baby clothing also occupied a momentous market share due to rise in demand for fashionable wear coupled with the inclination towards the appropriate presentation of babies in different occasions. Based on age group, market is segmented into 0-12 months, 12-24 months and 2-3 years. Based on distribution channel, market is segmented into offline channel and online channel. The offline distribution channel is further sub-segmented into hypermarkets, supermarkets, and independent retail stores. Online channel holds major share in the market caused by easy convenience and rise in internet facilities. In addition, based on end-use, market is segmented into girls and boys.
The baby clothing market is driven by increase in demand for branded apparel among the population, followed by change in life style & increase in income, rise in nuclear families, growth of e-commerce, spread of social media & digital photography, emergence of kids as an independent buyer group, rise in women working population and increase in influence of foreign culture. However, rise in costs of baby clothing production may impact the market. Moreover, increase in demand for designer baby clothing and discounts provided on the fashionable wear by various baby clothing manufacturers is generating opportunities to the market.
Based on geography, USA holds major share, followed by Europe in baby clothing market owing to inclination towards fashionable clothing in the country. India, China and Japan countries are expected to witness higher growth rate due to rise in number of birth rates and increase in living standards with the surge in income over the forecast period. It is anticipated that future of the market will be bright on account of increase in innovation in apparel design & material over the forecast period.
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Ankur Gupta, Head Marketing & Communications